Improve your conversion rate

Through personalized suggestions, Netwave can recommend your customers the products (or ads or content) that best suit their needs. Their specific needs, not those of the average site visitor or a pre-defined market segment.

Your personalized recommendation engine can be configured through a simple drag & drop menu and will adapt your recommendations according to type of visitor, their individual situation and your business strategy. de la situation individuelle de vos visiteurs et de votre stratégie commerciale.

Your recommendations will not be static: everything the visitor does on your website – clicking, scrolling, rejecting, ignoring – is taken into account in real time. Just like an in-store salesperson paying attention to a shopper’s reactions.

Your recommendations will fit in with your business strategy. For example: 
- recommending the product most likely to meet your visitor’s needs,
- recommending the product on promotion most likely to meet your visitor’s needs,
- recommending the latest arrivals most likely to meet your visitor’s needs,
– …etc.

The average improvement in conversion rate is 11%

Increase your average cart value

Improving average cart value is a key goal for e-commerce sites.

Whether through cross-selling, upselling or add-on selling, Netwave can help you to implement your strategies with ease: simply drag and drop. Thanks to our technology, you can avoid the “average” recommendation trap, as rather than recommending the product statistically most likely to be bought by all visitors, it recommends the product your current specific visitor is most likely to purchase. 

Simply by adding a single cross-selling section personalized by Netwave AI, one of our clients boosted their total annual revenues by 1.75%.

Automate your sales promotion

With Netwave, you can configure personalized product areas on each page of your website in just a few clicks, thus optimising your site for maximum engagement. 

You can personalize a single area in different ways for different types of visitor (1st visit, return visit, post-purchase visit, post-abandoned cart visit) in just a few seconds.

Adding sales promotion to all the pages of your website by configuring a few areas per page will only take a few minutes and will significantly boost your sales.

A set of comprehensive dashboards, both top-level and more detailed with the ability to drill down to a granular level, will allow you to track your performance in real time. When necessary, you will only need a few seconds to adapt your configuration.

Monetize your audience

By offering a module dedicated to monetizing your audience, Netwave helps you to manage your ad space, whether it consists of displays, videos or sponsored products.

It is easy to use, so you can let Netwave AI optimize the monetization of your audience by showing your visitor the banner, video and sponsored products most likely to interest them specifically, not just a hypothetical average visitor.

What is more, Netwave AI creates real added-value by guaranteeing your advertisers that only relevant visitors will be exposed to their ads.

Grab your visitors’ attention

Being able to get your visitors interested in your content is essential for e-commerce sites. Beyond its contribution to your SEO, content creates connections with your visitors, improves your industry standing and contributes to your sales, whether directly (via links to your product catalogue) or indirectly (generating loyalty and encouraging return visits).

To achieve this, though, your content must really meet your visitors’ needs. Netwave AI can take care of this: it will present the most relevant content to them according to their circumstances.

Measure the efficiency of your on-site commercial strategy

From the most generic indicators (post-click turnover or post-view turnover, average basket, etc.) to the most detailed (impression rate, view rate, click rate, rate of addition to basket, rate of conversion…etc) whether globally or by axis of analysis (by page, by area, by strategy…etc), Netwave allows you to very precisely measure the productivity of your personalization strategy.

Embedded in your interface or received by email, your dashboards and reports show you where the changes are significant and justify a possible adjustment.

At a glance you identify your performance and you can then go down to a more detailed analysis. And if you want, you can customize your dashboards and create your own reports.

The transparency and readability of Netwave accompany you to help you define a winning visitor journey.